PS The Goods® - Our Articles + Blogs
-
What Did Women Eat Before Modern Supplements That We Are Missing Now?
For most of human history, liver was a weekly staple — not because anyone had analyzed its micronutrient profile, but because it worked. Women who ate it regularly had better iron status, more consistent energy, and the naturally occurring choline, B12, and CoQ10 that modern women's diets increasingly lack. Industrial food changed what was on the table, and the nutrients that disappeared with liver and organ meats are the exact same nutrients that now appear at the top of women's deficiency lists. The supplement industry has spent decades trying to replicate in a pill what whole-food eating provided automatically. There is a simpler answer.† Learn more.
-
Why Does Iron Absorption Rate Matter for Women?
Not all iron is the same. Heme iron — found in animal sources — is absorbed at approximately 25 percent. Non-heme iron — found in plant sources and in most iron supplements, including ferrous sulfate — is absorbed at 17 percent or less, and that rate drops further when taken with coffee, calcium, or high-phytate foods like whole grains. For women who lose iron monthly through menstruation and face increased iron demands during pregnancy, the form of iron matters as much as the amount. A supplement with poor absorption often compensates by delivering a dose large enough to overwhelm the gut — which is why GI distress is so common with standard iron supplements and almost absent with whole-food heme iron sources.†
-
Is Mom Brain Real?
Mom brain is real — but the name undersells what is actually happening. Pregnancy triggers one of the most significant episodes of brain reorganization in a woman's entire life, comparable in scale only to the brain changes of puberty and adolescence. Gray matter reorganizes across most of the cerebral cortex. Choline, the nutrient that is the direct precursor to the memory neurotransmitter acetylcholine, is depleted at a rate that most prenatal vitamins do not adequately address. Creatine demand increases substantially. And in the postpartum period, sleep deprivation compounds all of it. This is not a personality quirk. It is a nutrient and neurological story — and it deserves to be told accurately.
-
Which Supplements Work Differently in Women's Bodies Than Men's?
Most supplement research was built on male subjects. The gap is not a conspiracy — it reflects decades of research methodology that defaulted to male bodies as the standard. But the practical consequence is real: women metabolize, absorb, and respond to certain key nutrients differently than men, and those differences have direct implications for which supplements matter most and why. Three are worth understanding in detail: creatine, iron, and ashwagandha.† Learn more.
-
Why Does Perimenopause Affect Your Memory Before Hot Flashes Start?
Memory lapses, word-finding difficulty, and reduced processing speed often appear years before the hot flashes and night sweats most people associate with perimenopause. This is not early-onset dementia and it is not anxiety. It is the direct result of estrogen receptor signaling shifting in the hippocampus and prefrontal cortex — the brain regions most responsible for memory encoding and executive function. The cognitive piece of perimenopause arrives first because those brain regions are among the densest in estrogen receptors, and they feel estrogen's variability before the rest of the body does.†
-
Why Has My Focus Changed Since I Turned 35?
The cognitive shift many women notice in their mid-to-late 30s is real, measurable, and not a sign that something is wrong. Estrogen modulates dopamine and serotonin activity in the prefrontal cortex, the brain region responsible for working memory, sustained attention, and decision-making. As estrogen becomes more variable during the early perimenopausal window - which can begin years before noticeable physical symptoms - the cognitive functions that depend on stable dopaminergic signaling are the first to shift. This is not a motivation problem. It is a cellular nutrition conversation.†