· By Amy Suzanne Upchurch, Founder + CEO of Pink Stork, Certified Health Coach, INHC
Why Does Perimenopause Affect Your Memory Before Hot Flashes Start?
Memory lapses, word-finding difficulty, and reduced processing speed often appear years before the hot flashes and night sweats most people associate with perimenopause. This is not early-onset dementia and it is not anxiety. It is the direct result of estrogen receptor signaling shifting in the hippocampus and prefrontal cortex — the brain regions most responsible for memory encoding and executive function. The cognitive piece of perimenopause arrives first because those brain regions are among the densest in estrogen receptors, and they feel estrogen's variability before the rest of the body does.†
Estrogen Receptors in the Brain: Why Memory Goes First
Estrogen receptors are expressed throughout the brain, but their density is highest in the hippocampus, the region central to forming and retrieving memories, and the prefrontal cortex, the region governing working memory, attention, and executive function. Research published in PMC via the NIH confirms that estrogen receptors in these regions promote synaptic plasticity, neurogenesis, and neuroprotection, and that estrogen modulates the neurotransmitter systems — including serotonin, dopamine, and acetylcholine — that are directly involved in mood and cognitive performance.
When estrogen becomes variable during early perimenopause, the hippocampus responds immediately. Memory problems are the leading cognitive change women report during the menopausal transition. In one large study cited in PMC via the NIH, 60 percent of women transitioning through menopause reported unfavorable memory changes. That rate far exceeds what is visible in the vasomotor symptom data. The brain is signaling the transition before the body is.
"I assume that the change they're experiencing is menopause until proven otherwise, because they had a certain lifestyle and a certain feeling, and they know their body."
— Dr. Tosin Odunsi, MD, MPH, FACOG, Obstetrics and Gynecology Physician
What the Research Actually Shows About Perimenopausal Cognitive Changes
The Study of Women Across the Nation (SWAN) — one of the largest longitudinal studies of midlife women in the United States — followed over 2,300 women and documented a measurable decrease in verbal memory and processing speed during the perimenopausal transition. Research published in PMC via the NIH summarizing this and related work noted that these changes were specific to the transition period and were linked to estradiol variability, not simply to aging. The hippocampus is particularly sensitive: research from Menopause journal found that physiologic vasomotor symptoms were associated with memory performance through effects on the hippocampus and prefrontal cortex — even before those symptoms were consciously noticeable.
You are not imagining it. The biology explains it.
"The midlife transition has really been forgotten historically in women's healthcare."
— Jessica Nazzaro, DO, FACOG, NCMP, Board-Certified OB-GYN and National Certified Menopause Practitioner
The Cellular Energy Dimension: Why NAD+ Matters Here
The hormonal explanation accounts for why the hippocampus and prefrontal cortex are affected first. But there is a second converging factor: cellular energy production. Estrogen plays a role in how the brain metabolizes glucose for energy. As estrogen becomes variable during perimenopause, brain glucose metabolism shifts. NAD+ is the coenzyme required for the mitochondrial processes that brain glucose metabolism depends on. When both estrogen and NAD+ are declining simultaneously, the compounded effect on memory and processing speed is greater than either factor alone would produce.
Pink Stork's NAD+ supplement with 500 mg clinically studied NR supports healthy NAD+ levels through nicotinamide riboside, the most bioavailable oral NAD+ precursor studied in clinical research.† A pilot study published in PMC via the NIH found that NR supplementation was well-tolerated and measurably elevated NAD+ in older adults. Supporting NAD+ during the perimenopausal transition addresses the cellular energy dimension that estrogen variability alone does not.†
Why Creatine Belongs in This Conversation
Creatine supports the phosphocreatine-ATP buffer that brain cells use to rapidly regenerate energy during cognitively demanding periods — the moments when memory encoding, word retrieval, and processing speed are most taxed. Women have 70 to 80 percent lower creatine stores than men. The 2024 meta-analysis published in PubMed found that creatine supplementation showed significant positive effects on memory, with females benefiting more than males in subgroup analyses.†
For women in early perimenopause who are noticing cognitive changes, pairing NAD+ with our micronized creatine with just one ingredient addresses both the mitochondrial efficiency dimension and the rapid ATP replenishment dimension of brain energy.†
Whole-Food Nutrient Support: The Choline Connection
Choline is the dietary precursor to acetylcholine, the primary neurotransmitter for memory and attention. It is frequently deficient in women's diets and absent from most prenatal vitamins. Bovine liver — one of the primary ingredients in our beef organ supplement formulated specifically for women — supplies naturally occurring choline alongside heme iron, B vitamins, and copper, in the whole-food matrix the body uses most efficiently.† For women in perimenopause who are also supporting hormonal transitions through nutrient-dense whole-food supplementation, Beef Organ Complex provides the micronutrient stack that the perimenopausal brain is most likely to be running short on.†
"I've talked to so many women who felt like they were losing their minds during perimenopause. They weren't. Their brains were changing. And their bodies were asking for different support than they'd needed before. That's why we formulated for every stage — not just pregnancy."
— Amy Suzanne Upchurch, Founder and CEO of Pink Stork
Where to Go From Here
For the full overview of NAD+ and cellular energy in women, see our guide on what NAD+ does for women's health and energy. For the earlier cognitive shifts that begin before perimenopause is on most women's radar, see our piece on why focus changes in women over 35. For creatine's specific cognitive mechanism, see our guide on creatine for brain fog and working memory in women.
Frequently Asked Questions
How early can perimenopausal cognitive changes begin?
Research documents cognitive changes during the perimenopausal transition, which can begin in the late 30s to early 40s for many women. Memory changes and processing speed shifts often appear before hot flashes and before a formal perimenopause diagnosis is made.
Are perimenopausal memory changes permanent?
The SWAN study found that decreases in verbal memory and processing speed noted during perimenopause returned to normal or near-baseline levels after the transition. The changes appear to be related to estrogen variability during the transition, not to permanent structural loss.†
Should I be tested for dementia if I am having memory problems in my 40s?
Memory changes in the 40s are most commonly related to the perimenopausal transition, not early-onset dementia. However, any cognitive changes that are severe, sudden, or progressively worsening warrant a conversation with your healthcare provider. A provider who is familiar with the perimenopausal brain is best positioned to evaluate your specific situation.
What nutrients support the perimenopausal brain?
Research points to NAD+ precursors for cellular energy support, creatine for the phosphocreatine-ATP buffer in brain tissue, and choline as the dietary precursor to acetylcholine. All three have a documented role in brain function and are commonly deficient in women's diets during midlife.†
Can stress make perimenopausal brain fog worse?
Yes. Chronic stress and elevated cortisol affect the hippocampus and disrupt neurotransmitter production. For women navigating perimenopause, the cortisol-cognition interaction compounds the hormonal shifts. Supporting a healthy stress response is part of the cognitive support picture during this transition.†
Is it safe to take NAD+ during perimenopause?
Clinical trials have found NR supplementation to be well-tolerated in middle-aged and older adults. Consult your healthcare provider before starting any new supplement, particularly if you are managing other health conditions or taking medications.
† These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Always consult your healthcare provider before starting any new supplement, especially during pregnancy, breastfeeding, or while managing a medical condition. Keep out of reach of children.