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More Than a Supplement

When your Pink Stork package arrives, it carries more than thoughtfully curated supplements; it carries prayer. Every product is covered in prayer for your health, strength, and success, because we believe wellness goes beyond the body. True wellness is holistic, nurturing the mind, body, and spirit.

That's why our approach combines rigorous scientific standards with faith-rooted intention. Science matters. Quality matters. Integrity matters, but so does heart. You are not just a customer to us. You are a woman with a story, and we're honored to walk alongside you.

SELF
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We Believe Wellness is More Than Physical

We are on a mission to encourage, inspire, and strengthen women, guided by God's love and compassion. True health nurtures the mind, body, and spirit. We built everything we do around that belief. Every product we create meets rigorous scientific standards because quality and integrity are non-negotiable. But we don't stop there.


When your Pink Stork package arrives at your door, it carries something special on the label. Every single product leaves our hands covered in prayer for your health, your strength, and your story. Because you are not just a customer to us. You are the entire reason we exist.

We Believe Wellness is More Than Physical
We Believe Wellness is More Than Physical
We Believe Wellness is More Than Physical

Science. Faith. Heart.

That is the foundation of everything we do. We hold ourselves to the highest standards of quality and transparency because the women who trust us deserve nothing less. But science alone was never enough for us. We never lose sight of the why. It has always been her. And we believe she deserves to be met not just with a quality product, but with genuine care + the deep conviction that her wellness journey matters.

You are not a transaction to us. You are the entire reason we exist.

Built in prayer, for the whole woman.

Pink Stork is a women-owned, faith-rooted wellness brand founded by Amy Suzanne Upchurch, certified integrative nutrition coach and mom of six. Below is what we believe in practice, what it means for you whatever your story, and why we have built this company the way we have for ten years.

WHAT WE BELIEVE

Wellness for the whole woman.

We believe wellness is for the whole woman, body, heart, and spirit. We believe in walking with women through every season they walk through, from trying-to-conceive through pregnancy, postpartum, and breastfeeding, into hormone balance, perimenopause, menopause, and the everyday wellness in between.

If we had to name the woman we make this brand for, she's a modern Proverbs 31 woman, strong, dignified, business-savvy, family-rooted, faithful, generous, capable. She's clothed with strength and laughs at the days to come. She doesn't need a brand to perform faith for her. She needs one that quietly shares her values and shows up with rigor when it counts.

We believe rigor and care are not in conflict. Every formula is built and reviewed by our OBGYN-Led Council, a panel of women's health experts including OBGYNs, naturopathic clinicians, pharmacists, and specialists who actually treat the patients we make products for. Every batch is third-party tested. We pray over every batch. We do not see those as opposites; they are the two halves of how we actually work.

And we believe in being for every woman who shows up. Christian, faith-curious, secular, all of you. Whatever your faith, you belong here.

THE RHYTHM

How we actually operate.

We do not manipulate. No fake scarcity, no countdown timers, no dark patterns at checkout. If you are not sure, take your time. The brand will still be here.

Our customer service is staffed by real women, many of whom have walked through the same seasons you are in. We answer questions like sisters, not bots. Email us at cs@pinkstork.com and a real person on our team replies, usually within one business day.

We are transparent about ingredients, sourcing, and standards. Ask us anything and we will tell you. Certificates of Conformance (COCs) are available on request. If we do not know, we will find out.

We try to honor Sunday. We may not get it perfect, we are a small team running a real business, but we try.

We pack every order ourselves. Our St. Augustine, Florida facility hand-packs and ships every U.S. order, so the woman opening the box is opening something a real person on our team prepared for her.

THE TITHE, 1% OF EVERY ORDER

Where every dollar goes.

1% of every Pink Stork order helps fund the Pink Stork Foundation, our 501(c)(3) directing the pledge into programs Amy and our Council vet ourselves: pregnancy care, postpartum mental health, doula support, and women's clinical research. The first grant cycle launches this year.

We do not change partners every quarter for marketing optics. We share annual receipts so you can see exactly where the dollars went. It is how we do business. It always has been.

Beyond the 1%, our team gets paid hours every year for community service, mentorship, and faith-rooted causes they care about, on the clock, not on their own time. We also partner with Lifework, the St. Johns County School District program in St. Augustine that prepares young adults with disabilities for meaningful, paid employment, and we hire from the Lifework community on our own pack and warehouse team. Giving back is not a campaign for us, it is built into how we work.

WHO WE WALK WITH

For every woman in every season.

Pink Stork is for the woman walking through her seasons. Christian, faith-curious, secular, all of you. We share the products that work, the science that backs them, and the prayers we pray. You take what serves you.

We are not a brand of a single moment. We are in this for the long road. Your daughter's daughter will recognize this brand. That is the kind of business we are trying to build, the kind that earns trust slowly and keeps it.

Our team lives in St. Augustine, Florida. We have been there since 2015. We hire mothers returning to work, we make space for the women on our own team to walk through their seasons too, and we build the company with the conviction that supporting women starts with supporting the women under our own roof first.

Thank you for being here. Whatever season you're walking through, trying, carrying, recovering, raising, changing, becoming, we're walking with you.

Amy Suzanne Upchurch, Founder & CEO
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A NOTE FROM OUR FOUNDER + CEO

You're Not in This Alone

You are the reason I said yes to this calling. In one of the hardest seasons of my life, God met me in a hospital room and placed a deep conviction on my heart to care for women who feel unseen or alone. Pink Stork was born from that surrender and trust. My prayer is that you feel supported, strengthened, and reminded that the Lord cares about every detail of your wellness journey. It is an honor to serve you.

Pink signature-style text 'Amy Suzanne' on a white background with 'XOXO' above.
Pink Stork total postnatal supplement bottle with capsules on a wooden surface

Rooted in Purpose Since 2015

What started as a calling has grown into a community. For over a decade, Pink Stork has been committed to supporting women at every stage of life. With science-backed supplements, unwavering quality standards, and a heart-first approach that goes beyond the bottle. We were founded on the belief that women deserve better, and that belief hasn't changed a bit.

Walk with us.

Whatever season you're in, Pink Stork is built for you. Shop the formulas your OBGYN would recommend, made by a team that prays over every batch.