Privacy policy

Overview

This Privacy Policy describes how Pink Stork (“we,” “us,” “our”) collects, uses, and shares your personal information when you visit or make a purchase from pinkstork.com (the “Site”) or otherwise interact with us.

By using our Site or Services, you consent to the collection and use of your information in accordance with this Privacy Policy.

Personal Information We Collect

1. Information you provide directly

• Contact details: name, email address, phone number, billing/shipping address.

• Payment details: processed securely by our payment partners (including Shopify Payments, Stripe, Apple Pay, etc.). We do not store full credit card numbers; we only have access to limited details such as card type and last four digits.

• Account information: If you create a subscription account through our self-service portal.

• Communication preferences: if you sign up for email or SMS marketing.

2. Information collected automatically
When you browse the Site, we automatically collect certain device and usage information, including:

• Web browser, IP address, time zone, and some cookies installed on your device.

• Pages viewed, products browsed, referral websites or search terms, and interaction with the Site.

• Information collected by cookies, pixels, log files, and similar technologies.

3. Information from purchases and subscriptions

• Order details (products, purchase history, subscription details).

• Payment confirmations and transaction records.

4. Sensitive personal information
We do not collect sensitive personal information such as health records, precise geolocation, biometric data, government IDs, or similar protected categories. Shopify may collect general IP-based location data (e.g., city/state) to help process orders, but we do not track precise GPS-level location.

How We Use Your Information

We use the information we collect to:

• Process and fulfill orders, including subscriptions.

• Process payments securely through Shopify Payments, Stripe, Apple Pay, etc.

• Communicate with you about your orders, account, or customer service inquiries.

• Send marketing communications (email and SMS) when you have opted in.

• Personalize your experience and improve our website.

• Detect and prevent fraud, security breaches, or misuse of our services.

• Run advertising and marketing campaigns with third-party partners.

Marketing and Messaging Communications

If you opt in, we may send you marketing messages via email or SMS. These may include promotions, product updates, reminders, or subscription communications.

• Providers used: We may use third-party providers such as Klaviyo and Skio SMS to manage communications.

• Messages may be automated, and message/data rates may apply.

• You may opt out of marketing communications at any time by clicking “unsubscribe” in an email or replying “STOP” to an SMS.

• You may not opt out of transactional communications related to purchases (such as order or shipping confirmations).

Analytics, Advertising, and Cookies

We use analytics and advertising tools to improve our website and marketing.

• Analytics: We use providers such as Google Analytics and Microsoft Clarity to understand how visitors interact with our site. These services may collect information using cookies, pixels, or similar technologies.

• Advertising: We work with third-party advertising partners to deliver relevant ads and measure their performance. These partners may use cookies or similar technologies to personalize ads based on your browsing behavior.

• Opt-out:

• You can opt out of targeted advertising in the U.S. by using the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/.
  

• If you are in Europe or the UK, you can opt out via the European Interactive Digital Advertising Alliance (EDAA) opt-out page: https://www.youronlinechoices.com/.

• We may also upload hashed customer contact information, including email addresses, to third-party advertising platforms including Amazon Advertising and its demand-side platform (DSP), for the purpose of audience matching, retargeting, and lookalike audience modeling. These practices may constitute "sharing" of personal information under applicable privacy laws. We only upload contact information of individuals who have an existing relationship with us, including customers who have made a purchase or individuals who have opted in to receive communications from us, and we honor all opt-out requests prior to any upload. We also use advertising pixels and tags on our Site that may automatically transmit information about your site activity, including pages visited and purchases made, to third-party advertising platforms including Amazon Advertising, for the purpose of building and refining advertising audiences. This information may include hashed identifiers such as your email address if you are a known customer.
  

Sharing of Information

We share your information only as necessary to provide our services and as described below:

• With service providers such as Shopify (hosting), Shopify Payments, Stripe, Apple Pay, and other payment processors to securely process orders.

• With third-party analytics and advertising partners to help improve and personalize our services.

• To comply with applicable laws, regulations, or legal requests.

• To protect the rights, property, or safety of our company, our customers, or others.

We do not sell your personal information in exchange for money. However, some of the ways we share information with advertising and analytics partners so they can deliver personalized ads may be considered a “sale” or “sharing” of personal information under certain privacy laws (such as the California Consumer Privacy Act/CPRA).

Your rights:

• You have the right to opt out of the “sale” or “sharing” of your personal information for targeted advertising.

• To exercise this right, please contact us at cs@pinkstork.com with the subject line “Privacy Opt-Out Request.” Our customer service team will help process your request.

• You may also visit our opt-out page here: Do Not Sell or Share My Personal Information.

Data Retention

We retain your information only as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. For example, when you place an order, we maintain your order details for our records unless and until you request deletion.

Your Rights

Depending on where you live, you may have the right to:

• Access, correct, or update your personal information.

• Request deletion of your personal information.

• Opt out of receiving marketing communications.

• Opt out of targeted advertising.

If you would like to exercise any of these rights, please contact us at cs@pinkstork.com.

For California residents: you have additional rights under the California Consumer Privacy Act (CCPA/CPRA), including the right to know what personal data we collect, the right to request deletion, and the right to opt out of “selling” or “sharing” data for advertising purposes.

For European and UK residents: you have rights under the GDPR, including:

• The right to access, correct, or update your personal information.

• The right to request deletion of your personal information.

• The right to restrict or object to certain processing activities, including direct marketing.

• The right to data portability.

• The right to lodge a complaint with a supervisory authority.

When we transfer your data outside the EEA or UK, we rely on approved safeguards such as Standard Contractual Clauses to protect your information.

For residents of certain other U.S. states: you may also have privacy rights under your state’s laws. To exercise these rights, contact us at cs@pinkstork.com.

Security

We implement reasonable technical, administrative, and organizational safeguards to protect your personal information against unauthorized access, disclosure, alteration, or misuse. However, no online system can be guaranteed to be 100% secure.

Minors

The Site is not intended for individuals under the age of 13. If you are between 13 and 18, you may use the Site only with the consent of a parent or legal guardian. We do not knowingly collect personal information from children under 13.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. Updates will be posted on this page with a revised effective date.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us:

Email: cs@pinkstork.com
Mail: Pink Stork, [Re: Privacy Compliance Officer]
Augustine, Inc., 30 Iroquois Avenue, St. Augustine, FL 32084, United States