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Integrative Health Coach, Founder + CEO, Mom of Six

Amy Suzanne Upchurch

There was a moment when a team of doctors stood over my hospital bed and told me I had 24 hours to live. I was pregnant. I was terrified. And I felt completely alone. What followed was one of the hardest seasons of my life... a near-fatal blood infection, a diagnosis of Hyperemesis Gravidarum so severe I could barely function, and a husband serving in the military who couldn't be by my side. I survived. My baby survived. And somewhere in the middle of all of it, God made something very clear to me:


I was not going through this, so I could keep it to myself.

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From Military Base Garage to Millions of Women

In 2015, I founded Pink Stork from my garage, my husband and I packing orders by hand, driven by one simple conviction: no woman should have to navigate her health journey alone. What began as a small collection of natural, scientifically-backed supplements has grown into a brand trusted by millions of women across every stage of life. Expanding from fertility and pregnancy to postpartum, menopause, and beyond.

We have never lost sight of why we started.

Woman standing next to a large white butterfly mural on a pink wall
FROM AMY SUZANNE UPCHURCH

This Is Personal

I didn't build Pink Stork for recognition. I built it because I know what it feels like to be a woman searching for support on her health journey and not finding it. I built it because no woman should have to walk through her wellness journey alone.


You deserve to be supported. You deserve to be seen. Every product that leaves our hands is covered in prayer: for your health, your strength, and the season you are in. Because true wellness isn't just physical. And you are not just a customer to us. You are the whole reason we are here. This company exists because God gave me a second chance and told me to spend it on you. Welcome to Pink Stork.

Pink signature-style text 'Amy Suzanne' on a white background with 'XOXO' above.