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By Amy Suzanne Upchurch, Founder + CEO of Pink Stork, Certified Health Coach, INHC

Why is your cortisol high?

Your cortisol rises when your body senses a demand it needs to respond to, whether that is a work deadline, a poor night of sleep, or simply the accumulated load of a busy season. For most women, high cortisol is not a diagnosis. It is a normal stress response that has been running for too long without enough recovery in between. Understanding what actually drives that pattern, rather than blaming a single hormone for every symptom, is the first step toward supporting a healthier stress response.†

What cortisol actually does

Cortisol is often called the stress hormone, but it has a job to do every single day, not just during a crisis. It helps regulate blood sugar, supports your metabolism, and follows a natural rhythm, rising in the morning to help you wake up and gradually falling through the day. According to the Mayo Clinic, your body releases stress hormones like cortisol any time your brain perceives a threat, even if that threat is a crowded inbox rather than an actual emergency.

Dr. Samantha Ess, ND, Naturopathic Doctor specializing in hormone health and fertility, puts it simply.

"Hormones are not separate from the rest of your system."

— Dr. Samantha Ess, ND, Naturopathic Doctor

What tends to keep cortisol elevated

A single stressful afternoon is not what drives the "wired but tired" feeling so many women describe. It is usually a stack of smaller things that never fully resolve.

  • Inconsistent or shortened sleep
  • Back-to-back demands with no recovery window between them
  • Skipped meals or heavy caffeine reliance
  • Emotional load that is carried silently, without support
  • Overtraining or under-recovering from exercise

You don't have to guess at every piece of this on your own. Many women find it helpful to support their stress response nutritionally while also addressing sleep and workload, rather than treating any single fix as the whole answer.

What research says about ashwagandha and stress

Ashwagandha is one of the most studied adaptogens for stress support. A 2024 systematic review and meta-analysis of nine randomized controlled trials involving 558 adults found that ashwagandha supplementation was associated with significant reductions in Perceived Stress Scale scores compared with placebo, alongside measurable reductions in serum cortisol.

Research findings like these are specific to the studies and populations involved, and results vary between individuals. This is why Pink Stork frames Cortisol Complex, formulated with 300 mg organic ashwagandha and algae-sourced DHA, as a daily supplement that supports a healthy stress response rather than a fix for any particular symptom.† The National Center for Complementary and Integrative Health notes that research shows some ashwagandha preparations may be helpful for stress and sleep, though evidence on anxiety specifically remains less clear.

What actually helps support a healthy stress response

Small, consistent habits tend to matter more than any single dramatic change.

  • Protect a consistent sleep and wake time, even on weekends
  • Get natural light exposure early in the day
  • Build in short recovery windows between demanding tasks
  • Move your body daily, without turning movement into another source of pressure
  • Consider our cortisol support supplement with organic ashwagandha as part of a daily routine that supports calm and steady energy†

"There's no magic pill. Sometimes when people want to work on their wellness, it's a lot of work," says Amy Suzanne Upchurch, Founder and CEO of Pink Stork. "But small, faithful choices, made consistently, are what actually move the needle."

When to loop in your healthcare provider

If you're experiencing symptoms like unexplained weight change, significant hair loss, or persistent sleep disruption, it's worth talking to your provider, who can evaluate whether further testing makes sense for your individual situation. Cortisol Complex is breastfeeding-friendly per its product label, though you should always consult your healthcare provider before starting any new supplement, especially while pregnant, breastfeeding, or managing a medical condition.

Pink Stork's Cortisol Complex is third-party tested in cGMP-certified facilities and available at Target, Walmart, and CVS, alongside the rest of the Pink Stork line, which has 50,000+ verified Amazon reviews across the brand.

Frequently asked questions

Can stress alone cause high cortisol?

Ongoing psychological and physical stress is one of the most common contributors to an elevated stress response, but sleep, diet, and overall health also play a role.†

Is high cortisol the same as adrenal fatigue?

No. Adrenal fatigue is not a recognized medical diagnosis. Persistent symptoms should be evaluated by a healthcare provider rather than self-diagnosed.

How long does it take to notice a difference from supporting your stress response?

Many women notice a difference within several weeks of consistent use, though individual timelines vary and results are not guaranteed.†

Does Cortisol Complex lower cortisol directly?

Cortisol Complex is formulated with organic ashwagandha and other ingredients studied for their role in supporting a healthy stress response.† It is not intended to diagnose, treat, cure, or prevent any disease or condition.

Can I take Cortisol Complex while breastfeeding?

Cortisol Complex is breastfeeding-friendly per its product label. Always consult your healthcare provider before starting any new supplement while breastfeeding.

What's the difference between eustress and chronic stress?

Short bursts of stress can sharpen focus and motivate action. Chronic, unresolved stress is what tends to wear on the body and mind over time, according to the Mayo Clinic.

† These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Always consult your healthcare provider before starting any new supplement, especially during pregnancy, breastfeeding, or while managing a medical condition. Keep out of reach of children.